You and I have the same 24 hours available to us each day. I admitted as such, and while I still didn’t pursue the idea he suggested, the encounter changed the way I look at time management. You’ve found the time to build a product, put together a team, do hundreds of hours of customer interviews and blog every week, and you don’t have time for an 8-hour project?” I knew then that I was about to be called out by someone who saw right through my excuse, and I braced myself. What I didn’t expect was that my excuse wasn’t going to be accepted.
“You know,” I said, “that sounds like a good idea, but we’ve got our heads down and just don’t have time to pursue that at the moment.” It might help us get a handful of leads, but I didn’t think it was worth our time.Īnd so, not wanting to be disrespectful, I took the easy way out.
Our market, I thought, wouldn’t respond well to the approach that my advisor was suggesting.
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